Senior Marketing Manager

Senior Marketing Manager - Job Description

Key Responsibilities:

1. Strategic Marketing Leadership:

• Identify target sectors and develop marketing plans with specific objectives across different channels.
• Lead the execution of the marketing strategy from start to finish, leveraging internal support and driving collaboration across teams.
• Ensure alignment and utilisation of marketing infrastructure, including the website, HubSpot, and other marketing tools, incorporating AI where beneficial.

2. Campaign Management and ROI:

• Create and manage marketing campaigns that align with company strategy, demonstrating clear ROI.
• Utilise analytics tools to maintain and conduct reporting across multiple platforms, extracting key insights for future campaign development and go-to-market strategies.
• Implement and measure lead nurturing channels using HubSpot, LinkedIn, the website, and campaigns in collaboration with partners.

3. Content Creation and Brand Management:

• Develop and produce compelling marketing content, including blogs, articles, social media posts, email campaigns, and website copy.
• Ensure brand consistency across all marketing materials and platforms, actively contributing to the development of the organisation's brand identity.
• Create communications and collateral that engage with all types of people, considering different learning styles (visual, auditory, and kinaesthetic).

4. Digital Marketing and Lead Generation:

• Plan, execute, and optimise digital marketing campaigns across various channels, such as social media, email marketing, SEO, and paid advertising.
• Collaborate with Business Development Managers to support lead generation efforts, track lead performance, and optimise lead nurturing strategies.

5. Market Research and Event Coordination:

• Conduct market research to identify target industries, customer needs, and competitor activities, informing marketing strategies and content development.
• Assist in organising and promoting company events, webinars, and workshops to raise brand awareness and generate leads.

6. Analytics, Reporting, and Continuous Improvement:

• Utilise various analytics tools to measure the performance of marketing campaigns, assess website traffic, and generate reports on marketing KPIs and ROI.
• Drive a culture of continuous improvement by planning, developing, and refining approaches to achieve desired results, with a focus on measurement and optimisation.

7. Leadership and Collaboration:

• Build and maintain strong relationships with internal and external stakeholders, fostering a collaborative environment.
• Demonstrate leadership by being open, experimenting, collaborating, and expanding thinking to develop new insights and skills.
• Manage and grow Ligtas’ presence on social media platforms, engaging with followers, monitoring trends, and identifying opportunities for brand visibility.

8. Cultural Alignment and People Development:

• Embrace and champion the Ligtas culture of innovation, excellence, and leadership.
• Actively contribute to the development of an organisational culture that embodies health and safety beliefs, values, and attitudes.
• Support recruitment and retention efforts, ensuring that new hires align with the Ligtas vision and values.
• Promote personal leadership, encouraging team members to lead themselves from the inside out and apply their skills to achieve career growth.

Must-Have Competencies:

• Planning and Organising: Strong project management skills with the ability to lead complex marketing projects from inception to completion.
• Creative Solution Generation: Ability to generate and deploy creative solutions that align with business objectives.
• Change Management: Experience in implementing change effectively within an organisation.
• Independent and Collaborative Work: Ability to work independently and collaboratively, ensuring alignment with broader business goals.
• Relationship Building: Proven ability to develop and maintain relationships both internally and externally.
• Communication Skills: Exceptional communication skills with the ability to create engaging content and collateral that resonates with diverse audiences.

Education and Experience:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 7-10 years of experience in a senior marketing role, ideally within the B2B sector.
• Proven track record in leading successful marketing campaigns and demonstrating ROI.
• Strong knowledge of digital marketing tools, including HubSpot, and experience in lead generation strategies.

Salary And Benefits

• Competitive Salary £38,000 to £60,000 per annum 
• Choice of a company car, salary sacrifice scheme or car allowance (£6000)
• 25 days annual leave plus bank holidays,increasing to 30 days linked to length of service
• Excellent Pension
• Healthcare Cash Plan
• Life Assurance
• Be part of an exciting, modern, progressive team
• See website www.ligtas.co.uk/careers/ for more details benefits package details.

Working Hours

• Full time

Then when you are ready to apply, send your CV and cover letter to careers@ligtas.co.uk

Tell us what you can bring to our team, and what motivated you to apply.

Ligtas is an equal opportunities employer and welcomes applications from all sectors of the community.

Download the job specification.

Meet Ligtas

Ligtas Consultancy & Training is one of the UK’s leading health and safety consultancies. Come and join Ligtas in providing health and safety expertise via consultancy, training, and software solutions – for people who care about keeping people safe.

You can’t keep people safe by simply ticking a box, and compliance does not always equal safe, which is why our services focus on supporting our clients to create and maintain safe environments – providing peace of mind that risks are controlled.

We care for our clients, and partnering with them to ensure safety and compliance is part of who they are and how they operate.

It’s an exciting time to join Ligtas as we further develop our client-focused, value-adding services and continue to invest in people, processes and software systems.

Where do you want to go today?