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This course shows how to join Linkedin as an individual, a company or an organisation - and the essential steps needed to set up an account, write and optimise an individual Linkedin Profile using keywords, and produce an impressive Company Page. You’ll see how people, at whatever stage in their career, can use Linkedin to search and apply for job opportunities, expand their networks and widen their professional reach. We’ll show you the right way to post Status Updates, receive Notifications, join groups and promote your Profile using endorsements and testimonials. There’s important information on Linkedin Advertising, including creating and targeting Sponsored Content, Sponsored Messaging, and Text Ads. As a business, you’ll discover how Linkedin is a highly effective tool for recruitment and researching competitors. You’ll see how to use Linkedin for lead generation and brand awareness - and improve internal team collaboration through Linkedin direct messaging. Finally, we’ll highlight how to measure your business success on Linkedin using Profile, Activity and People metrics.
This course is aimed at anyone who is involved in promoting and marketing their business online. It provides insight into how LinkedIn can be used to promote the company as well as the individuals that work within it.
As a business, the online LinkedIn for Business course will help you discover how LinkedIn is a highly effective tool for recruitment and researching competitors.
The LinkedIn for Business course will show you how to use LinkedIn for lead generation and brand awareness – and improve internal team collaboration through LinkedIn direct messaging.
Finally, this online LinkedIn for Business course will highlight how to measure your business success on LinkedIn using Profile, Activity and People metrics.
This comprehensive course on Linkedin for businss is structured to cover the following essential topics:
Delegates will be awarded a certificate in LinkedIn for business upon successful completion of this awareness course.
Non-accredited
